Superb is a leading manufacturer of quality metal promotional products. Superb products are sold only through authorized promotional product distributors. Two-thirds of the Superb product line is made in the USA. The remainder is imported from various locations overseas. The company's products consist of metal stampings in brass, steel and aluminum which are assembled, polished, lacquered, decorated, packaged and shipped. Other products include metal castings produced by both die casting and cetrifugal spin casting methods using zinc and pewter based alloys. Popular offerings include bookmarks, picture frames, desk accessories, business card cases, golf products, key tags, ornaments and cast replicas. The vast majority of Superb products are purchased decorated with company logos or custom messages of some kind. Superb utilizes the latest technology while decorating products with screen printing, laser engraving, etching, die stamping and casting. The company has a premier Art Department which enables it to react to customers' unique design specifications, and to consistently develop innovative new products.

Products

Superb's roots trace back to 1927, when the initial business focused on tool making and the manufacture of precious metal jewelry. The company also expanded into costume jewelry, watch bracelets, private label manufacturing and souvenirs in subsequent decades. Superb evolved and entered the promotional products arena in the early 1980's. The division has experienced consistent growth and success since. Today, promotional products account for approximately 50% of total company sales. Superb is recognized industry-wide for innovative products, quick and reliable delivery times combined with unparalleled customer service. Superb continues to increase sales and market share on an annual basis. Aggressive marketing and clear managerial vision fuel the growth. Alan Horovitz, CAS formed the division in 1981 and currently manages it along with Superb's Customer Service Manager, Sandra Ayotte.

History and Future

To serve the evolving needs of our customers through designing, manufacturing, imprinting and marketing quality promotional products through authorized distributors at competitive prices, while fostering an environment of continuous improvement for our employees

Superb's Mission Statement


Superb is located in Cranston, RI and occupies a 15,000 square foot facility. The company is privately held and currently employs 25 people.

About Our Company